Short stories and great pictures laid out in a modern format the magazine looks nothing like the classic version.Įasyriders did support three events 2021 but the long running, over 30 years, rodeo in Chillicothe, OH will not be back in 2022 but not due to the pandemic. I purchased the second issue and I enjoyed it quite a bit. On their website they state that this is an “Elevation of an Iconic Brand”, that it is more then a magazine it is a lifestyle.
The magazine, as noted above, is now more “up-scale” targeted to a very different audience then the original Easyriders. If you go to the new Easyriders website you can purchase $16 shaving kits, $30 t-shirts, $25 boxers, and $60 hoodies. It appears that a Canadian clothing company called StrongHold now owns the name and trademark of the old company. Later Easyriders would host and run events, rallies (or as they called them rodeos), and motorcycle shows.įrom what I can gather, that Easyrider magazine closed its doors and auctioned off what was left in 2018. From my point of view, magazines have been the hardest hit with many, to many, motorcycle magazines failing to survive the transition.Įasyriders magazine started in the early 1970s and always showcased the best motorcycles from across America along with the aforementioned scantily clad women. But, as we all know, the printed word is in decline due to the evolution of digital media. The original Easyriders magazine was a champion of the counterculture, on the road biker symbolized in movies like “Easyrider”. All this raised my curiosity to find out just what happed to the old school motorcycle magazine. The new Easyriders magazine looked more like coffee table style magazine then anything else. In fact, glancing through it at the newsstand, it did not have “really” have any hot bikes and no nude or scantly clothed women. But that magazine did not look at all correct, it did not have a hot bike and girl on the cover. In the lead up to Christmas 2021 when, at a local bookstore, I noticed the latest issue of Easyriders magazine. What has happened to Easyriders magazine?
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